– Artificial intelligence does not threaten music – CreaTeME story at uia.no
– Musicians have little to fear from artificial intelligence, even though some types of jobs may disappear. The most important thing is to safeguard the craft, says researcher Steinar Jeffs.
Upcoming event: CreaTeME-friday on the 1st of November at BARE studenthus / Kraftverk: AI on stage and in the studio
https://createme.uia.no/createme-friday-on-the-1st-of-november-at-bare-studenthus-kraftverk-ai-on-stage-and-in-the-studio/
Artificial intelligence (AI) is increasingly being used across creative industries, raising concerns among many artists. Some ad campaigns now feature AI-generated illustrations instead of hiring artists. Steinar Jeffs, a researcher in CreaTeME at the Faculty of Fine Arts at the University of Agder, believes musicians have less to fear, as creating music remains a deeply personal process. Fans’ growing interest in raw, behind-the-scenes content supports this view, with musicians often sharing voice memos or videos from the studio. Jeffs leads the podcast “Artificial Art,” discussing AI’s role with various experts.
Though AI has replaced certain musical side gigs, like background music and jingles, Jeffs argues that live music will always need human presence. Many musicians use AI to support creative work—such as by automating repetitive tasks or sparking new ideas—but worry about music becoming too uniform, as AI relies on past music for creation.
Jeffs is cautiously optimistic, suggesting AI can democratize the industry, helping emerging artists manage logistics, promotion, and sound editing. However, he warns that losing direct experience with music may flatten creative output. True artistry, he argues, depends on deeply understanding the craft, a connection that future generations risk losing if they rely too heavily on AI.
Read the whole story here at uia.no (Norwegian):
https://www.uia.no/forskning/forskningsnyheter/kunstfag/%E2%80%93-kunstig-intelligens-truer-ikke-musikken.html